DM – Frito-Lay wants a bite of Taco Bell’s popular Doritos Locos Tacos. The snack food giant plans to roll out its Doritos in a ‘Taco Bell’ flavor as a limited-time product this spring, aiming to capitalize on the popularity of the Doritos-flavored tacos introduced by the fast-food chain last year. Ann Mukherjee, chief marketing officer for Frito-Lay North America, said it will mark the first time Doritos are branded with the logo of a national restaurant chain.Nacho Cheese Doritos Locos Tacos has been one of the biggest new menu items in recent times, with Taco Bell selling more than 300 million of the tacos with flavored shells since their introduction in March. They were such a hit that Taco Bell postponed a follow-up Cool Ranch flavor to early this year to make sure there was enough capacity to make the shells. The chain also plans to introduce a taco in ‘Flamos’ flavor, a Doritos variety available only in select regions of the country.
We all laughed at the absurdity of Taco Bell using Nacho Cheese-flavored Doritos as TACO SHELLS when the Doritos Locos tacos were first introduced in the midwest a couple years back. Then they were released on the whole nation and were quickly embraced as the ironic late night fast food item of choice. Then the Dorito-shelled fast food tacos became one of Taco Bell’s best-selling items. Then the irony died.
Now, Doritos fires back with Taco Bell-flavored chips. Doritos that taste like tacos made of Doritos. It’s like America is trapped in some strange fast food infinite loop. Meat is bread. Doritos are taco shells. Tortilla chips taste like tacos wrapped in nacho cheese-flavored tortilla chips.
What the fuck. Everybody.