WSJ – On Monday, Rovio and the Philadelphia Eagles are announcing a partnership that will include an Eagles-centric Angry Birds game to be launched in the fall and a marketing push that will include everything from social media initiatives to integration on local team television shows and even in-stadium displays. For instance, according to the team, if defensive lineman Trent Cole sacks New York Giants quarterback Eli Manning, the stadium’s video board will dump the traditional sack animation for a new one–an animation in which Angry Birds character “Big Brother Bird” Terence knocks Manning over. In short, for Angry Bird-addicted football fans, there will be no escaping your thumb-hurting vice this fall.
Finally, the completely necessary and logical Eagles/Angry Birds partnership all of us were waiting for! This is in no way a pathetic moneygrab from both sides trying to create a market where none is needed. Kudos, Jeff!
Angry Birds characters being played on the video board after big plays? Amazing! If there’s one thing I know about Philly fans, it’s our acceptance of goofy animated characters associated with our teams.
What more could an Eagles fan ask for? Sure this puts millions in the pockets of a team that refuses to ease prices, sure we don’t have a Super Bowl, depth at safety, or even those wind turbines were were promised, but at least we have ridiculous corporate partnerships and “Big Brother Bird” animated sack dances!
PS – They’ve gotta be kidding with that Andy Reid animation. This is more like the Big Red his wife imagines while he rains sweat and struggles on top of her in bed.