You gotta hand it to the guy. While his teammates and most of other men of his profession packed their bags to cover themselves in advertisements and play overseas hockey…

…Max has been thinking of creative ways to keep his buzz going at home. First there were that strange series of videos which ended up being a viral marketing campaign for the new Assassins Creed game, how he’s hooking up with Preston & Steve to do some reverse wall climbing. Hey — whatever it takes, Max. If this stunt gets you more paper then rappel down all the 20-story buildings you like.

[via]