DMA feminine hygiene product launched in India which promises to ‘brighten’ skin around the vagina is causing widespread controversy. A 25-second TV advert for Clean & Dry Intimate Wash is being advertised on prime time television, and shows a woman using the product to lighten her sexual organs to please her man. The product has attracted condemnation on Twitter and blogging sites, with one (male) user branding it ‘the ultimate insult’ and others bemoaning the extent of discrimination against darker skin tones. Described as ‘unique’, the product is apparently designed to keep the skin ‘fresh and protected from infection all day’ with the added bonus that it will ‘brighten darkened skin in that area…making it many shades fairer.’The product has divided opinion in India, being seen by many as a sad indictment of discrimination against darker skin within the social caste system, while others deny the product has any racist connotations. Indian theatre personality and advert director Alyque Padamsee, however, is quoted as saying, ‘The only reason I can offer for why people like fairness, is this: if you have two beautiful girls, one of them fair and the other dark, you see the fair girl’s features more clearly. This is because her complexion reflects more light.’

Here’s the thing: this is 100% some self-inflicting racist shit. This is the Indian vagina version of Sammy Sosa and Michael Jackson. Look at this ludicrous sick ghostly looking motherfucker. Is this what would want for your beautiful brown Vijay Singh’s, India?

And look at the characters in this commercial. How pale are these Indians? I love Indian people and have only seen like four in my life that are this light-skinned. Think about what you’re doing Clean & Dry. It’s not gonna look like your diagram of a sexy white lady cleaning up her doo doo pussy, it’s gonna be the opposite. You’re gonna have tens of millions of brown-skinned Indian women walking around with weird, partially bleached ladyparts. Why make all these brown chicks Sammy Sosa their vaginas? It ain’t right!

Besides, ain’t nothing wrong with brown vaginas. There are pretty and ugly hoohas in every color. If chicks’ dugouts are nappy and gross, that’s a hygene problem, not a color problem.

PS – How much does the beginning of that commercial sound like Stairway to Heaven?